KRISZTINA

USTINOV

CREATIVE

MARKETER

London, UK

At Lime Health, I’ve had the honour of not just shaping, but truly bringing the brand to life. I spearheaded the formation of our brand identity, crafting a distinctive voice and visual narrative that resonates deeply with our audience. It’s been immensely fulfilling to see our brand come alive through carefully targeted communication strategies. Working within a collaborative, purpose-driven culture alongside an inspiring leadership team, I have everything a marketing professional could wish for: a visionary purpose, strong relationship with a dedicated sales team, and an environment that encourages impactful storytelling. This role has allowed me to lead with creativity and purpose, driving a brand that reflects both our ambition and our mission.

Richmond, UK

My time at Timberlake was the shortest yet most challenging chapter of my career—a period that taught me invaluable lessons about what truly defines a positive and nurturing workplace. This experience clarified for me the essential ingredients of a thriving environment and demonstrated how the absence of supportive leadership, open communication, and collaborative team spirit can stifle creativity, diminish enthusiasm, and impact well-being. Although difficult, it gave me a profound appreciation for workplaces that foster strategic thinking, trust, optimism, and genuine human connection. It deepened my gratitude for cultures where team spirit, respect, and inspired leadership are daily practices rather than just words. I’m proud to have endured and emerged from this experience with a clearer understanding of what a truly empowering workplace looks like, and I’m more motivated than ever to contribute to such environments.

Epsom, United Kingdom

This remarkable opportunity at Surrey County Council - Twelve 15 embodies the aspirations of every marketer seeking to make a significant and meaningful contribution to both the business and the market. I take immense pride in the collective achievements of our team, as we successfully undertook the branding journey without the need for external agencies. It was an extraordinary experience to spearhead the creation of a captivating brand, imbued with a vibrant and joyful personality, from the ground up. The underlying cause we championed was truly inspiring: nourishing the future of Surrey by providing meals to over 40,000 school children each day. Very proud for the result!

Cookham, United Kingdom

 It was a true privilege to learn and practice marketing at the very heart of the industry. With 200% dedication, I embraced the deep end, working alongside exceptional people and inspiring leaders. I contributed to the rebranding of CIM and was deeply involved in marketing activities at all levels, from strategic initiatives to multi-channel campaigns for CIM Academy’s product portfolio and digital qualifications. I played a key role in new product development for CAM, collaborating with research agencies to provide insights that supported the Board’s decision-making. Additionally, I improved internal engagement across the organisation by implementing both digital and traditional internal marketing strategies. Leveraging my skills as a professional photographer and videographer, I enriched marketing campaigns with compelling audiovisual content, creating photos, videos, and animations. CIM was a beautiful organisation with inspiring people—the true hub and heart of marketing.

Maidenhead, United Kingdom

Upon joining the company, I led a comprehensive rebranding initiative that drove substantial growth and transformation. Over four years, our fleet expanded to 35 vehicles, annual turnover tripled, and we opened an additional office. Our strategic efforts also resulted in a remarkable surge in brand awareness, elevating it from 12% to 84%. This rebranding not only strengthened our market presence but also positioned the company for sustained success.

Budapest, Hungary

I had the unique opportunity to collaborate with Dopeman, a renowned Hungarian artist and rapper, on the creation of his popular trash reality TV show, which captivated hundreds of thousands of regular viewers. This experience was a joyful highlight in my career and sparked a lasting interest in media production. Working on this project deepened my understanding of audience engagement and introduced me to the dynamic world of television production, fueling my passion for creative media endeavours.

Budapest, Hungary

In the Thick of It. Literally.

In 2005, my university research highlighted the emerging impact of social media, capturing the attention of the governing party. Building on my findings, I developed an innovative, multifaceted communication system that transformed internal and external party communications. This tool enabled seamless campaign coordination, facilitated meetings, broadcasts, and media interactions. Leading the project from concept through execution, I introduced a groundbreaking platform that connected politicians more closely with their audience—revolutionising political engagement at a time when e-democracy was a major focus in the EU. This remains a defining accomplishment of my career, showcasing my ability to pioneer strategic solutions that bridge theory and impactful real-world application.

Budapest, Hungary

Embracing the nonstop rhythm, a life on the move. The most adrenaline-fuelled chapter of my journey, where the office became my home and visits to my actual abode were rare. Immersed in the exhilarating world of hardcore politics, national campaigns, and the behind-the-scenes manoeuvring that shapes the political landscape. Navigating the art of response amidst attacks and mastering the delicate balance of crisis communication. This whirlwind experience was an invaluable crash course, propelling me from zero to hero in the realm of authentic communication and public life.